It packs a knife, can opener, screwdriver, bottle opener, ruler, saw blade, two wrenches, a wing nut wrench and a directional indicator into a stainless card the size of a bank card.
You're giving something that lives in a wallet permanently and gets completely forgotten about until the one day it saves someone a trip home.
This is for quick fixes, opening a cold one when there's no opener in sight, and the random moments where any tool at all would do and there isn't one.
That's a more common situation than people expect — a loose screw on a pair of glasses, a package that won't open, a bottle at a park with no facilities.
Being stainless, it survives years in a wallet without rusting or bending, which is more than can be said for the pressed aluminium versions of the same idea.
At this price you can buy several and cover multiple people, which makes it genuinely efficient when you've got a long list and limited time.
It's a perfect Kris Kringle pick, stocking filler or add-on gift, and it gets a better reaction than most things at the same price.
Worth mentioning it has a blade, so it can't go through airport security in a wallet. It's an easy thing to forget and an annoying way to lose a gift, and a word when you hand it over saves that.
✔ Ten tools in a stainless card the size of a bank card
✔ Knife, can opener, screwdrivers, wrenches, saw and ruler
✔ Lives in a wallet and is forgotten until it's needed
✔ Stainless, so it survives years without rusting or bending
✔ Under ten dollars, so you can cover several people