It's made for the person who takes charge of the barbecue and takes the jokes about it even more seriously, and the slogan gets a laugh before anything's gone on the grill.
You're giving a novelty gift that actually gets worn, which is rare. Most joke clothing is held up, laughed at and then never seen again.
The pockets stop it being a one-joke present. Tongs, a phone, a bottle opener and a tea towel all need somewhere to go when you're cooking for a crowd.
That practicality is why it stays on the hook by the barbecue rather than going in a drawer. A funny apron that's useless as an apron gets worn exactly once.
It also does the actual job of keeping fat spatter off a decent shirt, which anyone who's cooked snags in a good top will tell you is worth having.
It suits dads, husbands, boyfriends and self-appointed grill masters, and it works for a birthday, Father's Day or a housewarming where the backyard is the main event.
You're buying something cheap that generates a disproportionate amount of entertainment, particularly in front of an audience.
Have a proper look at the slogan before you buy, and picture who'll be reading it. It's very funny at a mates' barbecue and considerably less so at a family lunch with grandparents and small children standing nearby.
β A slogan that gets the laugh before the grill's even lit
β Pockets for tongs, phone, opener and tea towel
β A novelty gift that genuinely gets worn
β Keeps fat spatter off a decent shirt
β Cheap, with a lot of entertainment value in front of a crowd